{"id":70,"date":"2022-11-19T14:44:00","date_gmt":"2022-11-19T14:44:00","guid":{"rendered":"https:\/\/efc.com.ph\/blog\/?p=70"},"modified":"2023-01-10T18:24:00","modified_gmt":"2023-01-10T18:24:00","slug":"our-journey-to-being-a-champion","status":"publish","type":"post","link":"https:\/\/efc.com.ph\/blog\/index.php\/2022\/11\/19\/our-journey-to-being-a-champion\/","title":{"rendered":"Our journey to being a CHAMPION!"},"content":{"rendered":"\n<p>With only two years of presence in the Philippine market, <strong>ENERGEN CHAMPION <\/strong>is already considered a strong #2 in the category. Achieving the fastest-growing chocolate malt drink reputation was not an easy task. <strong>ENERGEN CHAMPION <\/strong>&nbsp;had to be consistent in all its marketing campaigns to ensure that the brand will reach every Filipino household. <\/p>\n\n\n\n<p>To increase awareness and trial, the brand had to go to where the target market is from sampling activities on public markets, schools, and offices; to in-store merchandising activations. The brand also partnered with <strong><em>NBA,<\/em><\/strong> as their official Chocomalt drink, highlighting how the product helps achieve that every day winning energy! It\u2019s because of all these efforts that <strong>Energen Champion <\/strong>is now everywhere. <\/p>\n\n\n\n<p>As <strong>Energen<\/strong><strong> Champion <\/strong>continues its journey to becoming the top brand in the category and being present in every Filipino home, we can expect more aggressive and innovative strategies from the brand.&nbsp;<\/p>\n\n\n\n<p>\u201cChampion sa Sarap!\u201d<\/p>\n\n\n\n<p>\u201cChampion sa Sulit!\u201d<\/p>\n\n\n\n<p>\u201cChampion Beyond Energy!\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With only two years of presence in the Philippine market, ENERGEN CHAMPION is already considered a strong #2 in the category. Achieving the fastest-growing chocolate malt drink reputation was not an easy task. ENERGEN CHAMPION &nbsp;had to be consistent in all its marketing campaigns to ensure that the brand will reach every Filipino household. To &hellip; <a href=\"https:\/\/efc.com.ph\/blog\/index.php\/2022\/11\/19\/our-journey-to-being-a-champion\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Our journey to being a CHAMPION!&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":101,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-70","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-4"],"_links":{"self":[{"href":"https:\/\/efc.com.ph\/blog\/index.php\/wp-json\/wp\/v2\/posts\/70","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/efc.com.ph\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/efc.com.ph\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/efc.com.ph\/blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/efc.com.ph\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=70"}],"version-history":[{"count":3,"href":"https:\/\/efc.com.ph\/blog\/index.php\/wp-json\/wp\/v2\/posts\/70\/revisions"}],"predecessor-version":[{"id":141,"href":"https:\/\/efc.com.ph\/blog\/index.php\/wp-json\/wp\/v2\/posts\/70\/revisions\/141"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/efc.com.ph\/blog\/index.php\/wp-json\/wp\/v2\/media\/101"}],"wp:attachment":[{"href":"https:\/\/efc.com.ph\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=70"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/efc.com.ph\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=70"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/efc.com.ph\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=70"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}